On the Proper Name of this City by the Bay.

"San Francisco" is too long, and too Sainted.
By Imperial decree, saying "Frisco" can cost you 25 bucks.
"San Fran" is used to fill the limited space on address forms.
"SF" in orange and black is for baseball caps and hoodies
but not an appropriate way to address such a noble insanity.
None are fit for these "damdest finest ruins,"
except most properly and perfectly, "The City"
for there is no other like it,
anywhere that I have seen.